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In The Magic of Thinking Big, David J Schwartz, PhD sets out to give his readers advice to change both their thinking and their attitudes in order for them to become more successful in business and to live more satisfying lives. First published in 1959, Schwartz’s book explores twelve different areas for his readers to examine in order to maximize their potential. Of primary concern to Schwartz is the manner in which people think and how their thoughts can either help or hinder them.
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