Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual customers are interacting with a network of firms and consumer communities in order to satisfy their unique preferences — and the value they obtain comes from the sum total of those personal experiences.
After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.
Please verify your email address by clicking the link sent to .
If you don’t see the email in a few minutes, please check your “spam” folder.
Already a Summary.com member? Sign in.
Your current subscription plan does not include videos. Please upgrade your plan to Premier to access videos.
Your current subscription plan only includes book summaries. Please upgrade your plan to Professional or Premier to view this product.
Your current subscription plan does not include audio. Please upgrade your plan to Professional or Premier to listen to summaries.
You don’t have an active subscription. You can compare all of our plans here.