Venkat Ramaswamy

Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the Michigan Business
School. His eclectic interests span innovation, customer experiences, communities, new market creation, networks, information and communications technology, human
resources, and strategy. His research focuses on new frontiers in experience innovation, consumer-company interactions, experience quality management, infrastructure for
experience networks, and co-creating value.

Ramaswamy and C.K. Prahalad have coauthored several articles in the Harvard Business Review, Sloan Management Review, Strategy and Business, Information Week,
Optimize, and other publications.

More From The Author