
The Art of Woo
Using Strategic Persuasion to Sell Your Ideas
About the Summary
According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.
More Summaries
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Committed Teams Madeline Boyer, Derek Newberry, Mario Moussa
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Change Proof Adam Markel
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Confidence Rosabeth Moss Kanter
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Unapologetically Ambitious Shellye Archambeau
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The Gap and the Gain Dan Sullivan, Benjamin Hardy
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Focus Daniel Goleman