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Editor’s Note: What truly stands out about this book is its actionable framework for cultivating non-obvious thinking – a blend of creativity, insight, and perspective that challenges conventional wisdom.
The goal of this book is to teach you how to overcome blind spots and become a more original thinker. The authors call this “non-obvious thinking.” In Non-Obvious Thinking: How To See What Others Miss, the argument is made that often the best ideas come from unexpected voices, the non-experts who bring an outsider’s perspective. The world needs more non-obvious thinkers. Non-obvious thinkers are the instigators who come up with bold, original ideas that propel all of us forward – and have the courage and determination to turn them into reality. They are the ones who change things for the better. And every country on Earth is hungry for more of them. You can become one. This book will show you how.
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