About the Summary

In Target, author Jérôme Chouchan applies lessons learned from the traditional martial art Kyudo to modern business. Target shows that business can be successful from a conventional standard of metrics, as well as spiritually meaningful when it is practiced with a mindset that has a deeper aim than solely sales and profit. In this modern age, where there is a pressing need for meaning and fulfilment in the work place, let Target challenge you to a different path.

In This Summary You’ll Learn:

  • How to discover and aim for the heart of the customer.
  • The Kyudo lesson: Right shooting always results in a hit.
  • How decision-making affects every part of business.
  • Habits to improve your business AND your life.
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