Let the Story Do the Work

The Art of Storytelling for Business Success
By Esther K. Choy
About the summary

Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. By adapting proven story structures and conventions, you can create compelling presentations that make lasting impressions. Nothing resonates and persuades as powerfully as a story.

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