Idea Agent

Leadership That Liberates Creativity and Accelerates Innovation
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There is perhaps no leadership challenge more daunting than managing creativity — and more urgent than delivering breakthrough innovation. How do you harness some of the most passionate, intelligent people in your organization without stifling them? How do you simultaneously unleash their energy and channel it into something tangible? In Idea Agent, Lina M. Echeverría offers seven proven principles through which new ideas come to fruition.

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