Fred 2.0

New Ideas on How to Keep Delivering Extraordinary Results
By Mark Sanborn
About the Summary

Since writing The Fred Factor almost 10 years ago, Mark Sanborn has met many people who were inspired by the original Fred to turn the ordinary into the extraordinary. In Fred 2.0, Sanborn digs deeper, revealing principles that inspire these Fred-like individuals. Freds are millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea — and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. Fred 2.0 explains how maintaining a creative focus on extraordinary service can drive the results you’re seeking.

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