Chief Culture Officer

How to Create a Living, Breathing Corporation
By Grant McCracken
# 15min reading time / 19min listening time
About the Summary

Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.

In This Summary, You Will Learn:

  • How to market, invent, sell or simply invest in companies that make stuff.
  • Why companies get blindsided by cultural factors hidden in plain view.
  • Why businesses need to bring cultural expertise into their executive suite.
  • How to run a successful business in the early 21st century.
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