
Chief Culture Officer
How to Create a Living, Breathing Corporation
About the Summary
Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.
In This Summary, You Will Learn:
- How to market, invent, sell or simply invest in companies that make stuff.
- Why companies get blindsided by cultural factors hidden in plain view.
- Why businesses need to bring cultural expertise into their executive suite.
- How to run a successful business in the early 21st century.
More Summaries
-
Who’s Got Your Back Keith Ferrazzi
-
Leading the Revolution Gary Hamel
-
Game-Changer David McAdams
-
Mastering the Hire Chaka Booker
-
Why Some Companies Emerge Stronger and Better from a Crisis Ian I. Mitroff
-
Noise Daniel Kahneman, Olivier Sibony, Cass R. Sunstein