Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Chief Culture Officer
How to Create a Living, Breathing Corporation
15min reading time
/
19min listening time
About the Summary
Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.
In This Summary, You Will Learn:
- How to market, invent, sell or simply invest in companies that make stuff.
- Why companies get blindsided by cultural factors hidden in plain view.
- Why businesses need to bring cultural expertise into their executive suite.
- How to run a successful business in the early 21st century.
More Summaries
-
Niching Up
Chris Dreyer
-
Extreme Toyota
Hirotaka Takeuchi,
Emi Osono,
Norihiko Shimizu
-
B2B
Michael J. Cunningham
-
The Ideal Team Player
Patrick Lencioni
-
The Science of High-Performance Supplier Management
Randy A. Moore
-
Manager Redefined
Thomas H. Davenport