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Despite the good intentions of organizations and their leaders, most attempts at change do not succeed. Change practitioner Rodger Dean Duncan looks at the overlooked elements of successful change: humanness, approachability and friendliness. Duncan provides a framework to involve and motivate the individuals who will be most affected by the change effort. Learn how you can achieve successful change by implementing the Four Ts of change: Think-Friendly, Talk-Friendly, Trust-Friendly and Team-Friendly.
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