The Creativity Leap

Creativity is the key to developing breakthrough products and services. In The Creativity Leap, Natalie Nixon writes that since humans are hardwired to be creative, it is a competency that anyone can develop. Innovative people in any field can apply a combination of inquiry, improvisation, and intuition to the ways they think through problems and work with others to continually increase their creative competency. Drawing on interviews with 56 people from diverse backgrounds, Nixon offers inspiring examples and techniques to unleash the creativity within all of us.