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    Marketing in an Era of Competition, Change, and Crisis

    by Jack Trout & Steven Rivkin

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

    What You'll Learn

    • How expanding product lines may decrease your overall sales.
    • Why new brand names often outsell established brands.
    • Why slashing prices is usually a bad idea.
    • Why it’s dangerous to attack your competitors head-on.
    • Why it’s valuable to emphasize value.
    • How to make consumers pick your brand.
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