About the Summary

You may have the world’s greatest solution, but if you can’t communicate with relevancy, develop credibility and respect, and build clarity for your customers, your potential will be severely constrained. Leading-edge strategist Jeff Thull shows readers how to create a different kind of relationship with the customer and use powerful diagnostic principles to reframe the typical sales conversation.

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  • The Revenue Acceleration Playbook Brent Keltner
  • The Challenger Sale Brent Adamson, Matthew Dixon
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