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The Revenue Acceleration Playbook

Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
By Brent Keltner
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# 10min reading time / 18min listening time
About the Summary

Buyers don’t want to hear about your product’s features – they want to hear about how it can solve their problems or help them reach their goals. Sales and marketing expert Brent Keltner wrote The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success to introduce a proven, go-to-market framework that can increase personalization and authenticity across every step of the buyer journey – from initial buyer engagement and prospecting to closing new deals and expanding customer relationships, to growing target market segments.

In This Summary, You Will Learn:

  • A proven framework to increase personalization and authenticity across the buyer journey.
  • How to generate more opportunities, higher account values, and faster segment growth.
  • How to build a high-growth organization.
  • The revenue impact of an authentic buyer and customer journey.
  • Team-based skills development.
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