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    Design to Grow

    Design to Grow

    Design to Grow

    How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)

    by David Butler & Linda Tischler

    David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

    What You'll Learn

    • Key differences between scale and agility.
    • What it means to design on purpose.
    • The three realities underlying the new normal of today‚Äôs marketplace.
    • The power of modular design for creating agility.
    • How open systems can help you create a leaner organization.
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