Webinars
Browse our archive of past Soundview Live Webinars.
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by Marshall Goldsmith
Item #:
CNF0210A
Mojo is the moment when we feel we’re ‘on a roll’, firing on all cylinders, and everyone around us senses it. When we’re moving forward, making progress, achieving goals, clearing hurdles, passing the competition—and doing so with increasing ease. Sports people call this being “in the zone;” others describe it as “flow.” Marshall Goldsmith describes it as Mojo--“that positive spirit toward what we are doing now that starts from the inside and radiates to the outside.” In this Soundview Live we
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by Chris Anderson
Item #:
CNF0110A
In this Soundview Live webinar, Chris Anderson, author of Free, makes the case that the most effective price can be no price at all. He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to sell cable service) and freemiums (offering Flickr for free while selling the superior FlickrPro to serious users). Although a concept not without opponents including Malcolm Gladwell, this concept is working we
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by Chris Brogan, Julien Smith
Item #:
CNF1209A
In this special edition of Soundview Live, Brogan and Smith, the co-authors of Trust Agents, show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who
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by Jim Champy
Item #:
CNF1109A
Drawing on case studies, James Champy, author of Inspire!, shows how to keep customers coming back and reveals how to define a consistent value proposition about which your customers will become—and stay—passionate. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, how to reinvigorate a company in the face of brutally tough competition and how to go beyond mere marketing campaigns to lead crusades that customers will want to join.
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by Scott Edinger, Joseph Folkman, John Zenger
Item #:
CNF1009A
This Soundview Live webinar presents Zenger, Folkman, and Edinger discussing the most important ideas from their book, The Inspiring Leader. Zenger-Folkman research shows that leaders who possess the ability to inspire and motivate outperform all others. In this webinar you will learn the strategies and concepts used by the world’s greatest leaders to motivate their teams and how to put those strategies to work in your own business. You’ll also discover how to harness the power of emotions and
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by Steve Forbes
Item #:
CNF1009B
At this Soundview Live webinar, Steve Forbes, author of Power Ambition Glory, discusses the intriguing comparisons between six great leaders of the ancient world and contemporary business leaders. You’ll learn that great leaders not only have vision but know how to build structures to effect it, that they know how to build consensus and motivate by doing what is right rather than what is in their self-interest, and that leadership is about keeping a sane and modest perspective in the face of suc
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by Philip Kotler, John Caslione
Item #:
CNF0809A
Turbulence is the new normal business condition. In this Soundview Live webinar, John Caslione and Philip Kotler, co-authors of Chaotics, presents business leaders with a new system for insuring against risk, taking advantage of uncertainty, and navigating through turbulence rather than being caught up in it. Caslione offers a fresh strategic framework for managing both vulnerability and opportunity, continually, while coping with routine instability. During the Q&A time, he is be joined by
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by Clayton M. Christensen
Item #:
CNF0709A
Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. Christensen, author of The Innovator’s Prescription, has since applied this principle to business, health care and education, providing enormous insight into what companies and organizations need to do to move off the sidel
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by Stephen M.R. Covey
Item #:
CNF0609A
People and organizations no longer do business with those they like, they do business with those they trust. Trust is the catalyst of enterprise and reduces the friction of all transactions while increasing profits. In this Soundview Live webinar, the focus is on trust and its importance to your success in relationships, career and life. Covey, the author of The Speed of Trust, is a practitioner, not a theorist. Through over 10 years of research and 30 years of first-hand experience as a senior
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