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Management

The New Rules of International Expansion

35min

In this Soundview Live webinar, Nataly Kelly, author of the book Take Your Company Global, uses her extensive experience to help you understand the importance of cultivating a global mindset that permeates your entire organization.

In This Webinar, You Will Learn:

  • What it takes to go global in the digital age.
  • The significance of market intensification – building on the presence you already have.
  • How to determine if, how, and where your company should expand.
About the Speaker
Nataly Kelly

Nataly Kelly is a seasoned business leader, international business expert, and longtime Harvard Business Review contributor on the topic of global business who is dedicated to empowering business leaders to strategically expand internationally. She is currently Chief Growth Officer at Rebrandly, a global software firm with customers in more than 100 countries. Previously, Kelly served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization, where she helped drive international expansion.

Management Global Perspective
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