The Heart of Innovation


In this Soundview Live webinar, innovation experts Mark Wegman and Daniel Sabbah, two authors of the book, The Heart of Innovation, come together to reveal the secret of uncovering authentic demand to build successful innovations.

In This Webinar, You Will Learn:

  • What innovations really are and how to create them
  • The differences, and different challenges, to the three types of innovation – incremental improvement, company transformation, and radical “formative” innovation
  • How to search for authentic demand, recognize it, and create situations for customers that catalyze it
About the Speaker
Mark Wegman

Dr. Mark Wegman is an IBM fellow, IBM’s highest technical honor with more
than 100 publications and over 16,000 citations. Wegman received his B.A. from New York University and his Ph.D. from the University of California, Berkeley.

Daniel Sabbah

Daniel Sabbah, Ph.D., is the former CTO and General Manager of Next Generation Platform at IBM. He is a Senior Advisor for Bridge Growth LLC, and the co-author of Heart of Innovation.

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