Laurie Bassi & Ed Frauenheim
Business Success in the Worthiness Era
Date: Thursday, March 1st
Time: 12:00 PM ET
Speakers: Laurie Bassi & Ed Frauenheim
Laurie Bassi and her coauthors believe that we are entering a more hopeful economic era they call the "Worthiness Era", and it in, the good guys are poised to win.
In this Soundview Live webinar, Bassi and coauthor Ed Frauenheim will explain how this new era results in a convergence of forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. You will learn how to tell who the "good guys" are, and how your company can become one.
You Will Learn:
- The four imperatives that are coming together to usher in this new era.
- The factors that go into the "worthiness" ranking of companies.
- The difference between "employer", "seller" and "steward" companies.
- How to make sure your company is ranked as worthy of consumers' attention.
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