Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?"
In preparation for her book of the same name, Bliss scoured the marketplace seeking companies who excel at living their core values, grounded in what we all learned as kids. In this Soundview Live webinar, she offers a five-step plan for evaluating your current behaviors and implementing actions at every level of the organization.
What You'll Learn:
- The eight key frustrations of customers in order to ease their experience.
- How to determine if your focus is on helping customers achieve their goals – and evaluate how that is fueling your growth
- How companies who do the right thing rise above the competition.
About the Speaker:
Jeanne Bliss is one of the worlds' foremost experts on customer-centric leadership and business transformation, and the role of the Chief Customer Officer. Through her firm, CustomerBliss, Jeanne guides companies around the world toward earning the right to business growth and prosperity, by improving customers’ and employees lives.
Jeanne is the author of the groundbreaking book, “Chief Customer Officer”: the first of its kind to address the role of the customer leadership executive. It quickly became a bestseller and has been translated into eight languages. Her fourth book, "Would You Do that To Your Mother? The "Make Mom Proud Standard For How to Treat Your Customer" is Bliss' gift to leaders, service and CX practitioners, to make the work she has pioneered achievable and actionable - from every level of the organization.