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When salespeople focus less on selling — and more on adding value to client strategy, clients buy more, more often, and for longer periods of time.
In this Soundview Live webinar, How to Radically Improve Sales Productivity, Marc Miller encourages salespeople and account managers to shed their traditional sales role, and become businesspeople who sell. This change calls for a different mindset — less about selling something, and more about adding value to client strategy. Only then will the client award "a seat at the table" — the place where clients look to outsiders for strategic direction, guidance, and ideas.
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