Sales

The Art of Improvised Persuasion

Best-selling sales author Steve Yastrow advocates, "Tear up your sales pitch and, instead, improvise persuasive conversations."

In this Soundview Live webinar, The Art of Improvised Persuasion, Steve teaches his approach to fresh, spontaneous, persuasive conversations. Customers don’t want to hear sales pitches, but so many sales people still rely on them. These new skills will show you how to identify the details that make each customer unique and how to navigate a conversation that focuses on the right message for the right customer at the right time.

About the Speaker
Steve Yastrow

Steve Yastrow is a non-stop idea generator, business advisor and best-selling sales author.  When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.

In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.

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