The Edge

Our professional development newsletter will enhance your current business skills, and help you learn new ones.

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  • Content to Please Your Customers
    7min

    In this month’s Edge, three authors share their strategies to help your organization become more successful and put out content that will draw customers and create an environment that encourages them to stay and bring others with them by word of mouth. In High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective, […]

  • How to Earn and Keep Customer Loyalty

    Convincing customers to remain loyal to your company and its products requires keeping their interests at the heart of everything you do. This Executive Edge lends insights into reaching customers at the four most critical decision moments, understanding the facets of loyalty, recognizing the impact of employee engagement on customer experience, and handling the social […]

  • Build Customer Relationships That Last

    Customer loyalty is challenged by a bombardment of in-your-face choices and vast information. How can companies hold onto their customers in this fast-paced, super-informed, sense-of-entitlement environment? In this issue of Executive Edge we look at just that, pulling in advice from some leading marketing experts. You’ll learn how to rethink the strategies you’ve always relied […]

  • Basic Customer Management Strategies

    Ideally, a business should be designed around the outcomes that its preferred customers are trying to achieve. In this Executive Edge, the focus is on reviewing ways to develop successful customer-based strategies including finding your right customers, analyzing customer value, looking at the purchase progression, and identifying critical customer decision moments. One of the things […]

  • Keeping Up With Customer Demand

    Companies that understand what their customers will want next year and in five years are positioned to consistently outrun their competitors. This Executive Edge offers insight into how to get close to your customers so you can hear what they’re talking about, what they’re sharing, what matters to them and how you can reach additional […]

  • Give Customers What They Need

    To consistently improve their position and products in the market, businesses need to listen to what customers have to say and focus on process more than on results. This issue of The Edge looks into determining your business’s ideal position in the market by knowing who you are and what you bring to the market, […]

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Read Less. Learn More.™
  • 15-minute summaries of best-selling business books.
  • Discover new, hands-on ideas you can apply immediately.
  • Explore risk-free for 3 days. Access expires automatically with no action needed.