True To Our Roots
Fermenting a Business Revolution
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In True to Our Roots, winemaker and company president Paul Dolan describes the guiding principles he uses at Fetzer that can help managers in any industry build and grow stronger, more sustainable companies. With an intense commitment to define new business principles for the future, Dolan and Fetzer have taken steps toward proliferating sustainable commerce while leading a management revolution in one of the most competitive industries in the world. True to Our Roots offers a fascinating glimpse into the California wine industry as well as extensive proof that a company can do well while following sustainable business principles.
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