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The New Experts
Win Today's Newly Empowered Customers at Their 4 Decisive Moments
About the Summary
Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. In The New Experts, business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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