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Brian P. Moran and Michael Lennington open their book by laying out a core concept that has been the focus of their thinking, work, and coaching for more than a decade. The “vast majority” of people never live up to their full potential. Most of us fail to set goals at all and among those of us that do, many of us fail to achieve them. What if that could change? What would happen in your life in particular if every single day you woke up and “performed up to your full potential?” The coauthors of The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months are on a mission to unlock the secret to helping individuals and organizations perform at their best and live the life they are truly capable of living.
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