Persuasion Equation

The Subtle Science of Getting Your Way
# 15min reading time / 21min listening time
About the Summary

This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement. Learn how to set your persuasion priorities and perfect the five-step persuasion process in order to gain buy-in from those around you.

In This Summary, You Will Learn:

  • The 3 persuasion precepts and how to set your persuasion priorities.
  • Key heuristics and biases that influence your decision making.
  • To build a convincing business case via quantitative and qualitative reasoning.
  • To build credibility and use verbal and nonverbal “power language.”
  • Why positive self-talk is key to your persuasive efforts.
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