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Many companies fail to treat their purpose like something that can be designed, but carefully designing your company’s purpose will come to define everything that matters most about your organization – including financial success. Meanwhile, communication and leadership are essential at every level of your organization. Otherwise, employees become disengaged, leaders fail to lead, and your organization lacks direction and focus. This adds up to an organization that’s anything but agile. In Purpose Driven People we learn that, in order to achieve that true agility, you must first identify the constraints standing in the way of your organization – even if those constraints are your own biases, weaknesses, or hangups.
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