Powerful Proposals

How to Give Your Business the Winning Edge
By David G. Pugh, Terry R. Bacon
About the Summary

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time. David Pugh and Terry Bacon go beyond "This is what we do" documents and take the reader step-by-step through designing sales-focused, individual proposals that highlight the firm’s tangible benefits to the client.

In This Summary You’ll Learn:

  • How to assess a proposal’s “winner or loser” status and take proactive steps to become a winner.
  • Techniques to address the “Big Four” questions that a proposal must answer to be successful.
  • How to neutralize the issue of price when the firm is not the low-price provider.
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