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Pattern Breakers
Why Some Start-Ups Change the Future
8min reading time
/
18min listening time
About the Summary
In their book, Pattern Breakers: Why Some Start-Ups Change the Future, authors Mike Maples Jr and Peter Ziebelman set out to explain to readers what it is that makes some start-ups truly revolutionary. They do not focus their attention on start-ups that seek out weaknesses in certain markets and create products that can fill those unmet needs even though these types of start-ups can prove to be successful. These types of start-ups can also be risky as current giants in the markets can capitalize on the successes of the start-up to improve their own companies to meet that same need. No, what Maples and Ziebelman focus on are start-ups that truly revolutionize the way people live their lives and the way tasks are completed. The first half of Maples and Ziebelman’s book is focused on pattern breaking ideas while the second half is based on pattern breaking actions.
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