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Fail Fast or Win Big is not about failing. It’s about embracing a specific way of thinking about creating and launching a company. The LeanModel Framework is the way forward. This framework strategy lets you forego of the most time-consuming elements of business planning in favor of getting a working prototype to market quickly. Doing so will give you the crucial information that will help you make the decision to move forward, rethink your approach, or even abandon ship.
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