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Earn It
Unconventional Strategies for Brave Marketers
10min reading time
/
27min listening time
About the Summary
Editor’s Note: This book is for marketers who want their work to be welcome and appreciated, not ignored or blocked.
How can marketers and brands genuinely capture consumer attention in a world where audiences are constantly bombarded with content and traditional ads often repel more than they attract? The key is to move beyond the disruptive advertising model and start building real trust and connections with the audience. In Earn It: Unconventional Strategies for Brave Marketers, author Steve Pratt argues that attention must be earned, not hijacked. Drawing on his experience as co-founder of branded podcast agency Pacific Content, Pratt explains how brands can create content people want to engage with, content where value and trust are central, instead of offering only gimmicks and noise.
In this Executive Book Summary®:
- Learn why unique, creative work stands out in a sea of sameness.
- Teach professionals how to stop using interruptive ads and instead start engaging through value-driven content.
- How to avoid the pitfalls of mediocrity by committing to bold, audience-first strategies.
- How brands can balance business goals with genuine audience benefits.
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