Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution
# 15min reading time / 24min listening time
About the Summary

The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.

In This Summary, You Will Learn:

  • How innovation can help neutralize a competitor’s advantage and improve overall productivity.
  • How where you are in the category-maturity life cycle will affect your innovation strategy.
  • The different types of innovation and how to manage them successfully.
  • How to repurpose resources into your new differentiating activities.
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