Content Inc.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products. The revelation is once a loyal audience is built, the people can be sold almost anything. Six steps provide the framework for visualizing, launching and monetizing a business.

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