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    The Hidden Psychology of Social Networks

    The Hidden Psychology of Social Networks

    The Hidden Psychology of Social Networks

    How Brands Create Authentic Engagement by Understanding What Motivates Us

    by Joe Federer

    30-Best Selection Our editors have chosen this book as one of the 30 best business books of the year.

    Why do people act differently in various online spaces, and what do they seek from participating in each one? In The Hidden Psychology of Social Networks, author Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, psychology, and extensive hands-on experience to answer these questions. Fascinating and deeply compelling, The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

    In This Summary You'll Learn:

    • To create content that drives sharing and word of mouth.
    • How brands can fit into different types of social channels.
    • Strategies and lessons for building a social strategy.
    • Inspiring stories of companies balancing social presence across network.
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