The Hidden Psychology of Social Networks

Why do people act differently in various online spaces, and what do they seek from participating in each one? In The Hidden Psychology of Social Networks, author Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, psychology, and extensive hands-on experience to answer these questions. Fascinating and deeply compelling, The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.