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    The Attention Economy

    The Attention Economy

    The Attention Economy

    Understanding the New Currency of Business

    by Thomas Davenport & John Beck

    In today’s information-rich business world, the scarcest resource is not talent or technology — it’s attention. Managers face a double challenge: to learn how to get and hold the attention of employees and consumers and to learn when to parcel out their own valuable attention. This summary shows how capturing, managing and holding attention is key to the success of your business.

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