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    Leadership and the Sexes

    Leadership and the Sexes

    Leadership and the Sexes

    Using Gender Science to Create Success in Business

    by Michael Gurian & Barbara Annis

    Gender experts Michael Gurian and Barbara Annis explore what the latest scientific studies reveal about male/female brain differences and explain how these impact the ways men and women negotiate, communicate, lead and run meetings. Then they teach how to use this scientific gender intelligence for business success.

    What You'll Learn

    • How men and women lead differently.
    • How to articulate differences without falling into the trap of creating male and female stereotypes.
    • What the latest scientific studies reveal about male/female brain differences.
    • How differences impact the ways that men and women negotiate, communicate, lead and run meetings.
    • How ignoring gender balance impedes the true potential of any business.

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