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    Good to Great

    Good to Great

    Good to Great

    Why Some Companies Make the Leap and Others Don't

    by Jim Collins

    Greatness is largely a matter of conscious choice and discipline, Jim Collins teaches us in Good to Great. Can a good company become a great company? Collins shares the conclusions of a five-year research project that compared companies that made it to great and those that did not. The findings of Collins and his research group offer timeless insight into management strategy and practice, and salient lessons as applicable now as when they were first introduced in 2001. Good to Great takes you back to move you forward.

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