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    From Concept To Consumer

    From Concept To Consumer

    From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of competitors by being their own best competition. 

    What You'll Learn

    • How to transform an idea into a successful product.
    • The benefits of letting others do what they do best so you can do what you do best.
    • Why a product doesn’t need to be perfect before it goes to market.
    • The competitive advantage of manufacturing in Asia and how to choose an Asian partner.
    • Why you know your product best –– but the customer knows it better.
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