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    Content Inc.

    Content Inc.

    Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products. The revelation is once a loyal audience is built, the people can be sold almost anything. Six steps provide the framework for visualizing, launching and monetizing a business.

    What You'll Learn

    • Why you should build an audience before you develop products.
    • The three ingredients of the "sweet spot" and how to find them.
    • How to develop unique content and find your audience.
    • How to diversify your offerings.
    • Various strategies for monetizing your Content Inc. model.
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