Clear All



    Content Type

    Publication Date

    Building Brandwidth

    Building Brandwidth

    Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman & Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

    Options Qty

    Matching Products

    Image of The Underdog Advantage
    Image of The Underdog Advantage

    The Underdog Advantage

    By David Morey, Scott Miller

    View Details