Cut costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. In this Soundview Live webinar, Wunker and Law will show you how costovation allows you to let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
What You'll Learn:
- Cost innovation strategies that work for big and small companies alike
- How to simplify products and turn waste into new offerings
- How rivals are carving out niches, protecting positions, and dominating industries
About the Speakers:
Stephen Wunker combines world-class strategy consulting and entrepreneurial skills. He is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation. Steve has a long track record of creating successful ventures for his own companies and on behalf of clients.
Jennifer Law is an Associate Principal at New Markets Advisors, a boutique consulting firm based in Boston that specializes in growth strategy, innovation, and Jobs to be Done customer research. Jennifer started her career in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education.