Marketing

Transforming a Small Idea into a Big Brand

Successful companies of all types begin with three things: an entrepreneur (or intrapreneur), a winning idea and a smart brand strategy.

In this Soundview Live webinar, Transforming a Small Idea into a Big Brand, Catherine Kaputa provides mini case histories of dozens of US and international brands to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Packed with leading edge social media and marketing techniques, the webinar teaches everyone from start-up entrepreneurs to seasoned professionals how to leverage every asset and pursue every opportunity to transform your small idea into a big brand.

Available: audio recording, video recording

About the Speaker
Catherine Kaputa
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