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Marketing
The Unexpected Truth About Earning Trust
In this Soundview Live webinar, The Unexpected Truth About Earning Trust, award winning author, leading marketing strategist and Georgetown University Professor Rohit Bhargava offers a new vision of a world beyond the "Like" button where using likeability to build more powerful personal relationships is the real key to surviving the "modern believability crisis."
Bhargava uncovers the five key principles of the TRUST formula to help people be more successful — Truth, Relevance, Unselfishness, Simplicity and Timing, and provides the real-life stories to back it up.
Available: audio recording, video recording
About the Speaker
Rohit Bhargava
Rohit Bhargava is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy.