Marketing

How to Change Hearts, Minds and Actions

In this Soundview Live webinar, Guy Kawasaki digs into the question of how we can influence others without moral compromise — what he calls "Enchantment". He lays a foundation by discussing the pillars of enchantment: likability, trustworthiness and a great cause.

In addition, you’ll learn how to make enchantment work for you in your new business venture, existing company or cause, whether making a presentation or speech, raising capital, or simply building a strong team.

The audio recording, video recording, slides and the summary of Enchantment will be available to listen to or download from your Online Library immediately after check-out.

About the Speaker
Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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