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Marketing
How Authentic Customer Connections Drive Superior Results
If you’re still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission, you are doing things all wrong.
In this Soundview Live webinar, How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy will demonstrate that the currency of the Relationship Era is not awareness, or even quality; it is authenticity. They will describe the four forces that have disrupted the status quo and the how companies need to transform themselves by focusing all relationships around their core purpose.
Available: audio recording, video recording
About the Speaker
Doug Levy
Doug Levy is co-author of Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, and founder and CEO of MEplusYOU, a leading strategic and creative agency.
Doug believes that businesses can outperform their competitors by building more authentic customer relationships. He sees marketing as a powerful but largely untapped force, undermined by the prevalent orientation of persuasion.
Through his agency and speaking engagements, Doug shows companies and their leaders that the most successful marketing draws on a different mindset – an orientation around fostering authentic and sustainable relationships. Simply put, he’s helping companies thrive in an environment where the winning formula has changed.
Doug and his agency’s client portfolio span many industries and include some well-known companies, such as Procter & Gamble, The Coca-Cola Company, Pizza Hut, Louisville Slugger, Dannon, and Sallie Mae.
Bob Garfield
Bob Garfield is the most prominent commentator and analyst of advertising and marketing who has ever lived. For 25 years, his weekly AdReview evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ad from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship
Over the past decade, he has also famously – and presciently – chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous marketing book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. He also writes a bi-weekly column for The Guardian.