Converging Online and Offline Strategies
This audio conference from Soundview and Wharton Executive Education features the marketing expertise of Jerry Wind, as presented in Convergence Marketing, a book he co-authored with Vijay Mahajan and Robert Gunther, published by Financial Times/Prentice Hall.
Today’s consumers are hybrid shoppers, using online and offline strategies together to make buying decisions. Converging Online and Offline Strategies will show you how to blend the online and offline functions of your organization into one seamless operation that meets your consumers’ needs the way they want them met.
You’ll discover how to use customerization, community, channels, competitive value and choice tools to earn the repeat business of your consumer. Dr. Wind redefines how to use the traditional product, price, promotion and place quadrants to the best advantage with the hybrid consumer. Finally, you’ll investigate the ways to transform business processes to be open to today’s consumer, and garner the profits promised by the internet.
The MP3 recording from this event as well as a book summary for Convergence Marketing will be available to listen to or download from your Online Library immediately after check-out.