The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It’s the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale.

In this Soundview Live webinar, Be Bold & Win the Sale, sales expert Jeff Shore argues that boldness is required to embrace the discomfort of the selling process and leverage it to land the sale. And it is a skill that can be learned. Featuring self-assessment tools, hands-on exercises, and case studies showing Shore’s methods in action, this event is an indispensable resource for any sales professional.

About the Speaker
Jeff Shore

For more than 30 years, Jeff has coached executives and sales teams in large and small companies across the globe to peak sales performance. In those three decades, Jeff has studied top-performing sales people across a wide variety of industries and identified the common thread that sets them apart from the rest: BOLDNESS.

Jeff’s innovative BE BOLD approach combines this lifelong study of the sales discipline with the latest behavioral science to create a methodology that can help every sales person to embrace the discomfort of the sales process and deliver real-world BOLD sales results.

An acclaimed member of the National Speaker’s Association and frequent contributor to leading business publications, Jeff is also the author of five books, including Deal With It!: Mastering 21 Tough Sales Challenges. His latest book, Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, is forthcoming from McGraw-Hill in January 2014.

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