The Edge

Our professional development newsletter will enhance your current business skills, and help you learn new ones.

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The Art of Persuasion Storytelling

7min

There’s a stigma wrapped around selling that it has to feel tricky with lies, deceit, or ill intent. In this month’s Edge, we take a look at three titles that dissect the art of selling with stories, while keeping ethics intact. In It Goes Without Selling, author Dr. Eyal Matan explains how to tap into […]
Love It or Hate It, Selling Matters

7min

Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a […]
Stop Selling, Start More Conversations

How you talk to your clients and customers can either make or break a sale. Salespeople are constantly looking for new ways to approach selling and how to communicate more effectively. In this issue of Executive Edge, you will learn the power of having a conversation with your clients, rather than trying to sell them. […]
How to Compete for Buyers

Vying for potential buyers’ attention has gotten more complex with 24/7 technology and increasing customer empowerment. The pace is faster too, which necessitates some nimble footwork in the sales arena, but ironically the sales process itself has had to slow down to assure prospects there is time to listen and understand their needs and provide […]

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