Love It or Hate It, Selling Matters

# 7min

Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a four-letter word. But for all its mythic weight, sales is just one aspect of what makes an enterprise go – and it’s an essential one. So, if the act of selling is here to stay, why not make the effort to be the best salespeople or sales managers we can be? The Science of Selling by David Hoffeld, The Sale is in the Tale by John Livesay, and Sales Inner Inspiration by Caesar Fowler are three books meant to help do exactly that.

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