Love It or Hate It, Selling Matters

# 7min

Ask anyone in business what they think of sales, and you’re likely to receive a strong reaction. For some, selling is the life blood of a successful business, a thrilling adventure into the mind of customers as you seek to outmaneuver the competition and conquer your market. For others, sales may as well be a four-letter word. But for all its mythic weight, sales is just one aspect of what makes an enterprise go – and it’s an essential one. So, if the act of selling is here to stay, why not make the effort to be the best salespeople or sales managers we can be? The Science of Selling by David Hoffeld, The Sale is in the Tale by John Livesay, and Sales Inner Inspiration by Caesar Fowler are three books meant to help do exactly that.

Back to all
Similar The Edges
  • The Art of Persuasion Storytelling

    There’s a stigma wrapped around selling that it has to feel tricky with lies, deceit, or ill intent. In this month’s Edge, we take a look at three titles that dissect the art of selling with stories, while keeping ethics intact. In It Goes Without Selling, author Dr. Eyal Matan explains how to tap into […]

  • Stop Selling, Start More Conversations

    How you talk to your clients and customers can either make or break a sale. Salespeople are constantly looking for new ways to approach selling and how to communicate more effectively. In this issue of Executive Edge, you will learn the power of having a conversation with your clients, rather than trying to sell them. […]